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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Influence: The Psychology of Persuasion (Collins Business Essentials) List Price: $17.95 Amazon.com's Price: $12.21 You Save: $5.74 (32%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 153.852 EAN: 9780061241895 Edition: Revised ISBN: 006124189X Label: Collins Business Manufacturer: Collins Business Number Of Items: 1 Number Of Pages: 336 Publication Date: January 01, 2007 Publisher: Collins Business Release Date: December 26, 2006 Studio: Collins Business Related Items:
Browse for similar items by category: Click to Display Editorial Review: Amazon.com Review: Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. Product Description: Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Average Rating:
 Rating:  - Looking into the mind for influenceThis book is truly amazing! It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it... The author supports all his theories by quoting studies that were done to assess the psychology on why people buy. The best part is, now you can learn to turbo-charge your business by knowing why and how people will buy from you. Definitely a recommended book! Rating: - InfluentialDr. Cialdini's book is highly readable, thought provoking, and occasionally frightening. His insights into some of the most celebrated (and notorious) experiences and experiments in mass psychology (such as the Milgram project and the Kitty Genovese case) are worth the price of the book alone. But it is Dr. Cialdini's categorizing of the elements of mass psychology and the tools of persuasion that stay with the reader long after the book is back on the shelf. Highly recommended. Rating:  - Influence: The psychology of persuasion, CialdiniI can only agree that Cialdini has done it again. Everyone has something to learn from this. Beeing a surgeon it is very important for me to know what patients read into what I tell them, and as well to know if I'm (subconciusly) persuading them to go through a treatment they really didn't want or the other way round. Everyone should read it! GB Rating: - Fantastic for the Marketer and it's Fun!I bought this book on a strong recommendation from a marketing expert and I was not disappointed. Caldini clearly covers what persuasion experts use to get people to do what they want them to do. Whether it's to make a donation to their charity or say yes to their product. Caldini wrote the book to help people avoid being sucked in by marketers (he is a self described patsy) but it's become more of a marketers manual. If you want to use psychology to help get ... Read More Rating:  - Nice book that is terribly used!!The book itself is nice Academic study. If you are about to take it as strategy - you are a fool. Such approach will not last. Try the The 7 Habits of Highly Effective People instead. 
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