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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Dirty Politics: Deception, Distraction, and Democracy List Price: $29.99 Amazon.com's Price: $26.99 You Save: $3.00 (10%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 324 EAN: 9780195085532 ISBN: 0195085531 Label: Oxford University Press, USA Manufacturer: Oxford University Press, USA Number Of Items: 1 Number Of Pages: 352 Publication Date: October 28, 1993 Publisher: Oxford University Press, USA Release Date: January 01, 1992 Studio: Oxford University Press, USA Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Americans in recent years have become thoroughly disenchanted with our political campaigns, especially with campaign advertising and speeches. Each year, as November approaches, we are bombarded with visceral appeals that bypass substance, that drape candidates in the American flag but tell us nothing about what they'll do if elected, that flood us with images of PT-109 or Willie Horton, while significant issues--such as Kennedy's Addison's Disease or the looming S&L catastrophe--are left unexamined. And the press--the supposed safeguard of democracy--focuses on campaign strategy over campaign substance, leaving us to decide where the truth lies. In Dirty Politics, campaign analyst Kathleen Hall Jamieson provides an eye-opening look at political ads and speeches, showing us how to read, listen to, and watch political campaigns. Jamieson provides a sophisticated (and often humorous) analysis of advertising technique, describing how television ads use soft focus, slow motion, lyrical or patriotic music (Reagan used "I'm Proud to be an American") to place a candidate in a positive light, or quick cuts, black and white, videotape, and ominous music (for instance, the theme from "Jaws") to portray the opposition. She shows how ads sometimes mimic news spots to add authenticity (Edwin Edwards, in his race against David Duke, actually used former NBC correspondent Peter Hackis, who would begin an ad saying "This is Peter Hackis in Baton Rouge"). And Jamieson points out that consultants create inflammatory ads hoping that the major networks will pick them up and run them as news, giving the ad millions of dollars of free air time. The most striking example would be the Willie Horton ad, which the press aired repeatedly (as an example of negative advertising) long after the ad had ceased running. (In fact, it never ran on the major networks as an ad, only as news.) From a colorful, compact history of negative campaigning from Eisenhower to the present, to an in-depth commentary on the Willie Horton ads, to an up-to-the-minute analysis of the Duke-Edwards campaign in Louisiana, Dirty Politics is both a fascinating look at underhanded campaigning as well as a compelling argument for fair, accurate, and substantive campaigns. It is a book that all voters should read before they vote again. Average Rating:
 Rating:  - Jamieson lets readers in on the dirty side of democracyCampaigning strategy has become the first and foremost informational tool citizens use to evaluate the political arena of today's democratic society. The problem that arises through this medium is that what the public see's, hears, and witnesses is not always factual. Campaign analyst Kathleen Hall Jamieson, presents a book in which this such topic is addressed. Arguing for fair, accurate, contextual, comparative, and engaged campaign discourse; Jamieson explains to her readers the proper way in ... Read More Rating: - Engaging ArgumentsAs a professor of communication, I have enthusiastically used Kathleen Hall Jamieson's Dirty Politics as a text that makes sense of so much of what we see in nationally televised politics. Students invariably come away from reading Jamieson with a much deeper apprecation for politics--and what ails it. The strength of this text is in the attention to detail; specifically, Jamieson grounds her study in focus group research. And in those instances where she doesn't utilize such research, her ... Read More Rating:  - This book is badly written.Upon entering 1oth grade Honors Government and Economy, I was forced to read this book to enhance my summer project. Throughout reading this book I came to the conclusion that this was a poorly written book. Although Kathleen Hall Jamieson's book contains good thoughts, she uses an over-exceedingly amount of adjectives in the process of communicating her philosophies. However, despite my distaste for her writing, Kathleen Hall Jamieson's book, "Dirty Politics", contains valuable information ... Read More 
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