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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) List Price: $14.95 Amazon.com's Price: $10.17 You Save: $4.78 (32%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 150 EAN: 9780865714069 Edition: 1 ISBN: 0865714061 Label: New Society Publishers Manufacturer: New Society Publishers Number Of Items: 1 Number Of Pages: 176 Publication Date: June 29, 1999 Publisher: New Society Publishers Studio: New Society Publishers Related Items:
Editorial Review: Product Description: Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation. Average Rating:
 Rating: - Excellent Resorce. Doug is a great writer and really knows the subject matter. If you are interested in CBSM this is the bible. Rating: - The Community-Based Social Marketing PrimerI don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start. 
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