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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! List Price: $15.95 Amazon.com's Price: $10.85 You Save: $5.10 (32%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 658.8 EAN: 9780887306662 ISBN: 0887306667 Label: HarperBusiness Manufacturer: HarperBusiness Number Of Items: 1 Number Of Pages: 143 Publication Date: April 27, 1994 Publisher: HarperBusiness Release Date: April 27, 1994 Studio: HarperBusiness Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Average Rating:
 Rating:  - A Great Marketing OverviewAs an introduction to marketing principles, this is a very easy read and understandable book. With an abundance of examples and simple language, it is no surprise to me that Al Ries and Jack Trout are referenced in so many marketing textbooks. Rating: - Good - but similar to 22 laws of brandingI read this book because I had read their other book the 22 Imutable Laws of Branding and whilst there are some similarities, there is still some good stuff in here. They explain marketing in a simple way and don't over theorise. You can still pick up some marketing gems even if you have been marketing for years. I agree with one reviewer who said marketing is "not an exact sicence" becuase it relies on the human mind and emotion so much. Something which is very important and is explored in The Brighter ... Read More Rating: - Clear and StrongMost pleasant surprise in a sequence of reading through marketing books. Clear and strong cases. Especially valid since most predictions became true. Especially the last chapter was an eye opener of how difficult it is to launch and maintain a clear and strong marekting strategy. Rating: - For Advanced Level MarketersThis book is for intermediate to advanced level marketers. It shows you the strategies used by big brand names like Coke, Pepsi, Toyota, AT&T, etc. It chronicles the battle of these big name brands and the brilliant moves of some, and the dumb mistakes of others. One of my favorite parts of the book is when the authors talk about "rungs" within peoples minds. Did you know that, depending on the product that you are marketing, only a set number of rungs exist within peoples minds? Read More Rating:  - It's not reliable science but there are a couple of interesting propositionsIt's easy to criticise this book and yet there are still a few interesting hypotheses here. Ries and Trout say much the same things over and over in all their books, speeches, and videos. So each book then needs a new angle and here they take the slant of presenting their views as natural (i.e. scientific laws). They admirably write "There are laws of nature, so why shouldn't there be laws of marketing ? You can build a great-looking airplane but it isn't going to get off the ground unless ... Read More 
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