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The Psychology of Sales Call Reluctance: Earning What You're Worth in Sales


  


 : The Psychology of Sales Call Reluctance: Earning What You're Worth in Sales

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Binding: Paperback
Dewey Decimal Number: 381
EAN: 9780935907124
Edition: 5th
ISBN: 0935907122
Label: Behavioral Sciences Research Press, Inc.
Manufacturer: Behavioral Sciences Research Press, Inc.
Number Of Items: 1
Number Of Pages: 456
Publication Date: November 15, 2007
Publisher: Behavioral Sciences Research Press, Inc.
Studio: Behavioral Sciences Research Press, Inc.




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Editorial Review:

Product Description:
Overcoming the Fear of Self-Promotion

Performance alone no longer determines success. Pioneering researchers George W. Dudley and Shannon L. Goodson discovered something more important: self-promotion. Some of the most highly-paid and powerful people did not attain their positions by being the most technically competent. They did it through purposeful self-promotion.

Some people are natural promoters. They are born with the instinct to self-promote. For others often the most loyal, motivated and deserving self-promotion is emotionally difficult. They are rendered invisible by a spirit-crushing condition the authors call the fear of self-promotion.

When the fear of self-promotion victimizes salespeople, emotionally limiting their ability to initiate contact with prospective buyers, it s tagged sales call reluctance. Far more than the fear of making cold calls or using the telephone, sales call reluctance obstructs all forms of prospecting for new business. And it costs. Each year, sales call reluctance single-handedly accounts for over half of all failures in one of the largest professions in the world.

Although written primarily for salespeople, anyone who has to practice visibility management to get ahead can benefit from reading this book. Through anecdotes, examples, and step-by-step directions, you will discover what sales call reluctance really is, how it cripples careers, and how to keep it from limiting your career.

Exchanging white lab coats for blue jeans practicality, the authors, top international authorities on sales call reluctance, guide you through the treacherous myths and subtle misunderstandings which make sales call reluctance the social disease of the direct sales profession. You ll discover key concepts and proven techniques for evicting fear from your career.





Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - No Spin and Hype
Quite the opposite -actual science to guide the seller and his manager through difficult and complex subject matters. And despite the complexity and the scientific/academic back bone, the book actually is a relatively easy read.

It is of course impossible to judge the effectiveness of all the remedies for the different symptoms and the imposters by just reading a book. Important is to recognize that there are many different faces of call reluctance and unless properly handled the remedy ... Read More



Rating: 5 out of 5 stars - Eating the Sales Call Reluctance Eleplant, one bite at a time
It would be extremely interesting to know the exact percentage of people who have purchased this book, read it cover to cover, identified the source(s) of their sales call reluctance, took the authors' recommendations, put them into consistent and determined practice, and achieved a breakthrough.

This book is a whopping 433 pages long. The most significant aspect to you, the salesperson, is the subtitle: "Earning What You're Worth In Sales." The modern wave of sales gurus are leaning hard ... Read More



Rating: 1 out of 5 stars - Waste of Money Read Page 65 First
I bought this book last year and just got around to reading it. My mistake! Had I burned thru the first 100 pages like I normally do, I would have read on page 65 "This book is specifically dedicated to correcting authentic call reluctance. It would not be manageable if we also included corrective measures for impostors." Reading that, I would have returned this to the bookstore and got my money back. To be "authentic", you practically have to be in therapy and if you are "authentically" reluctant, ... Read More



Rating: 1 out of 5 stars - The Psychology of sales call reluctance
This is the absolute most worthless book on sales call reluctance I have ever read.



Rating: 4 out of 5 stars - Good Information BUT
This is a very good book but it has parts that are in-depth and one can look at in many different ways. You must be willing to read and put into use the information and learn methods to help yourself.




 



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