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from: LJR Group / Hampton Books  List Price: $24.95 Amazon.com's Price: $16.47 You Save: $8.48 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 381 EAN: 9780942645002 Edition: 5th ISBN: 0942645006 Label: LJR Group / Hampton Books Manufacturer: LJR Group / Hampton Books Number Of Items: 1 Number Of Pages: 280 Publication Date: August 01, 2004 Publisher: LJR Group / Hampton Books Studio: LJR Group / Hampton Books Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Same great book, new updated cover Average Rating:
 Rating:  - Far outdatedThirty years ago, this sort of 'attack salesmanship' may have been effective, and it probably works in some environments, like car sales. The book is geared toward psychologically manipulating a prospect into buying junk they don't need and don't want--it's a step-by-step guide to predatory selling. Fortunately, most people learned to spot this sort of come-on years ago, and its practitioners have become something of a joke. If you make your living selling time-share condos or used cars, ... Read More Rating:  - Every Sales Person Must Own This!I read this book about 6 years ago, and have read it once every year since. This book teaches you the art of selling in a way that I have never seen in another book. It literally goes into the specific mindsets (almost to the point of being bigoted) and practices on how to sell different types of peoples (i.e. teachers or lawyers), different races of people, different socioeconomic classes of people. I was almost offended reading certain sections, but then I would use the tactics and be amazed at how ... Read More Rating: - A Gotta Have BookI lerned a lot from this book, more than I have from any of the old greats. This is new and exciting stuff that will take you to a new level in sales... Rating:  - Sales Presented as a Game of Psychological WarfareIf you have ever considered sales a game of psychological warfare, this book will resonate with you immediately. Gay does a venerable job analyzing the psychological profile of prospects as well as the attack methodology encompassing the art of the close. Gay handles common objections and even goes into such depth as to cover industry specific closes. Without question anyone is sales should be aware of the content presented in this book. The Closer's only weakness is that it contains so ... Read More Rating: - A Must Read for anyone in salesBy the Author of: One Day She'll Darken: The Mysterious Beginnings of Fauna Hodel This book is written in the form of a story, which is one of the best ways to learn. Ben Gay III unfolds easy to follow characters: one a teacher of life and sales, the other a student. Anyone in sales will recognize the various personality types and situations. More importantly, how do deal with them makes this book more of a reference for closing sales. Trying to remember the types of closing techniques ... Read More 
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