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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Strategy and the Fat Smoker; Doing What's Obvious But Not Easyby: David H. Maister  List Price: $29.99 Amazon.com's Price: $19.79 You Save: $10.20 (34%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658 EAN: 9780979845710 ISBN: 0979845718 Label: The Spangle Press Manufacturer: The Spangle Press Number Of Items: 1 Number Of Pages: 288 Publication Date: January 02, 2008 Publisher: The Spangle Press Studio: The Spangle Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for 1. how organizations should think about strategy 2. how they should think about clients, marketing and selling and 3. how they should think about management. In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them. Average Rating:
 Rating:  - Chugging Out GemsI have been an avid follower of David Maister's for over 20 years and he keeps on chugging out gems. This latest work is no exception. Get it, read it, learn from it! Rating: - Another Great Maister BookDavid Maister did it again. For any CEO of a small business make sure you read Chapter 18. Rating:  - WisdomAlthough Maister is writing for and about professional services companies, I think his ideas about strategy apply to almost any type of business. The "Fat Smoker" analogy is memorable, and it means that we don't always do what we know is good for us, even when it comes to running a business. In order to achieve great results, we have to break the old habits that have kept us in the same old ruts. Most of the book concentrates on ways we can develop the right attitude toward our own work, interact ... Read More Rating: - A Handy ResourceDavid Maister's newest book, Strategy and the Fat Smoker; Doing What's Obvious But Not Easy, is a good one if not a cohesive one. Written in a very engaging style, packed with stories that illustrate the point, it is both an easy read and a thought-provoking collection. While it is not a seamless, chapter-building-on-chapter "how-to-do-it," it is full of individual sections that independently are brilliant. The first section alone (on strategy in general) has several great takeaways. Particularly ... Read More Rating: - Useful, Lucid, HelpfulMaister gets a lot right: appeal to an employee's own needs, not the greater corporate good(more work, less support makes for a bad rallying cry); embrace a relationship mentality in business deverlopment not a transaction on(as he bluntly puts it, go for romance and not a one night stand although many talk the first but do the second); understand that all can be rainmakers if you speak to their needs and intererests first with the money a nice side benefit, a consequence and not a motivator. ... Read More 
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