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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Inspired: How To Create Products Customers Loveby: Marty Cagan  Availability: Usually ships in 24 hours
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Binding: HardcoverEAN: 9780981690407 Edition: 1st ISBN: 0981690408 Label: SVPG Press Manufacturer: SVPG Press Number Of Pages: 242 Publication Date: June 18, 2008 Publisher: SVPG Press Studio: SVPG Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adapt Agile methods for commercial product environments? Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big difference between how the very best companies create products and all the rest. Average Rating:
 Rating: - A Near-Handbook for Developing Successful Products[Disclaimer: I worked briefly with Marty in 2001 and found out about his book from his blog.] If software and user experience are key to the success of your product or idea, this book is full of immediately applicable advice... how to write an MRD and PRD (hint: don't), the importance and day-to-day responsibilities of a Product Manager (and where to find them), and how that role differs from the roles of Product Marketing and Project Management. In addition, there's great ... Read More Rating: - Guide book for great productsMarty came in and gave our team his seminar on Product Management. It was very intense and very practical. He left behind a few copies of his book which I took home and read over the weekend. Since then, we have created a separate "Products" group, started working on our "Product principals" and have re-engineered how we build our products. "Inspired" now sits on my desk as a reference for how to build products that our customers love. Our first products built using this new process ... Read More Rating: - Product Manager? Building Software Products? Buy This Book!I have always been interested in how great software products are built. In the early 90's, I took several "software engineering best practices" courses at Boston University as part of my doctoral studies and since then I have read many books and articles and have lead many software product development and product management teams. Now I even teach a course at Stanford on product management and the software product lifecycle. Marty's Cagan's book is by far the best book I have ever read ... Read More Rating: - How Product management should be doneI think this book is excellent. It covers every area of product management in just enough detail. One can tell that it was written by a real practitioner with a great experience and track record in product management. If your organization is a product organization I recommend this book as your product management manual. Rating: - Valuable InsightWith any book regarding Product Development, one will be looking for valuable insight and, most of all, application of knowledge. Marty does an excellent job and both of these. 
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