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Operation China: From Strategy to Execution


  


 : Operation China: From Strategy to Execution

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Binding: Hardcover
Dewey Decimal Number: 658.0490951
EAN: 9781422116968
ISBN: 1422116964
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 288
Publication Date: December 18, 2007
Publisher: Harvard Business School Press
Release Date: December 18, 2007
Studio: Harvard Business School Press




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Editorial Review:

Product Description:
China has matured as a market and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn t matter as much as privileged access through government and partner relationships.

Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base.

In Operation China, Jimmy Hexter and Jonathan Woetzel explain how you can achieve superior execution in China through operations including talent management, product development, information technology, procurement, supply-chain management, manufacturing, and sales, marketing, and distribution.

Based on over two decades of consulting experience for both local and multinational operations in China and extensive research on what drives success in operating in China, this book helps you get your operations right in the new competitive arena defining China today.

"It wasn't long ago when 'good' was good enough to win in China. No longer. Today, it's all about world-class execution. Jimmy Hexter and Jonathan Woetzel draw on their intimate knowledge of China to provide specific, real-world advice for all foreign companies operating in China today."

--Rick Wagoner, Chairman and CEO, General Motors Corporation

"Few Western companies have truly cracked the code on how to successfully turn a China strategy into a winning China business operation. Operation China nails down the key aspects of running businesses in China has no other book has."

--William Amelio, CEO, Lenovo

"If you are a global player, Operation China provides invaluable guidance and insight on translating China opportunities into results. If you're not a global player, but are impacted by companies that are, Operation China is a window into the source of your competitive weakness."

--Robert Holland Jr., Director at YUM! Brands, Inc.

"As trade between China and the United States has exploded, the gap has widened between companies taking full advantage of this opportunity and those left behind. Hexter and Woetzel have put their finger on what every executive must focus on to succeed."

--Ambassador Charlene Barshefsky, former US Trade Representative and Senior International Partner, WilmerHale



Customer Reviews
Average Rating:  out of 5 stars

Rating: 2 out of 5 stars - McKinsey at its Finest
Wow. If you've ever experienced a McKinsey consulting gig, you'll be well-familiar with this book's contents.

Hint: you remember the UPS Supply Chain commercial in which the 2 consultants gave their advice to the willing and accepting CEO? He says, "ok, do it!" They look uncomfortably at each other, "well, we don't actually DO anything."

This book provides some good insights and background but is very, very high level. Just move to the "How to Get Started" chapter to learn ... Read More



Rating: 5 out of 5 stars - OPERATION CHINA: FROM STRATEGY TO EXECUTION
Hexter and Woetzel's Operation China is a gem for its forward looking, practical advice for companies operating in China. This book lends C-level executives insight into not only what processes and practices will drive China, but also forces behind global competition in the future. Instead of simply another retrospective on China, or basics of doing business in China; Operation China innovatively stands apart as a practical guide on how a business should approach the unique nuances of China, and how ... Read More



Rating: 5 out of 5 stars - What Every CEO Should Know
"...the twenty-first-century business model for nearly every industry is cooking on the stove in China." That's one of the key insights from Hexter and Woetzel that should make this required reading for every CEO and every business leader around the world. This is a China book with a difference. The authors clearly know what it means to do business in China, and they're able to describe the nitty gritty of operating there and at the same time draw conclusions that should influence the strategies of ... Read More



Rating: 5 out of 5 stars - A great explanation of China for executives
This is really the book for serious business people trying to get things done in China - particularly multi-national executives that have entered the market (or that inevitably will).

Amid the sea of China books with either excessive hyperbole or pessimistic doom-and-gloom predictions (especially anything with the phrase "rising dragon" in the title), this is the real thing. Current, factual, bottoms-up analysis that provides an accurate snapshot of a very complicated environment that is ... Read More



Rating: 5 out of 5 stars - A global paradigm shift with unprecedented implications, perils, and opportunities

What we have here is a rigorous analysis by Jimmy Hexter and Jonathan Woetzel of a transition period during which "China is turning the corner from an emerging market, where local context drives most of the strategic and operating decisions managers make, to a maturing one, where top-quality execution is a cornerstone for success." They wrote this book for C-level executives in multinational companies (MNCs) to share what they have learned while in residence there in recent years. In the Preface, ... Read More




 



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