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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage


  


 : Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

List Price: $97.97
Amazon.com's Price: $61.72
You Save: $36.25 (37%)
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Binding: Audio CD
Dewey Decimal Number: 658
EAN: 9781423370864
Edition: Library
Format: Audiobook, CD, Unabridged
ISBN: 1423370864
Label: Brilliance Audio on CD Unabridged Lib Ed
Manufacturer: Brilliance Audio on CD Unabridged Lib Ed
Number Of Items: 9
Publication Date: January 12, 2009
Publisher: Brilliance Audio on CD Unabridged Lib Ed
Release Date: January 12, 2009
Studio: Brilliance Audio on CD Unabridged Lib Ed




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Editorial Review:

Product Description:
Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value – cutting costs, reducing risk, increasing revenues, and creating strong brands – by building environmental thinking into their business strategies.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a hard-hitting yet inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

“Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economics and social as separate and different.” – Michael E. Porter, Professor, Harvard Business School



Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Essential Book For Managers Going Forward!
I must admit, I am the least "Green" person I know. However, after taking a position in a company where I had to champion sustainability efforts within the organization, I quickly asked around for the best books on the subject. This book was named repeatedly, so I bought it and read it in anticipation of my new position.

This book taught me to look at "green" and sustainability in a whole new light, and allowed me to offer intense business cases to my employer, rather than focusing ... Read More



Rating: 4 out of 5 stars - Green to Gold
Compiles good examples of how several companies have changed their ways of doing business so as to survive and lead in an environment where the customers, shareholders and authorities have ever growing awareness of environmental issues.




Rating: 5 out of 5 stars - Green to Gold
Esty and Winston seem to be a perfect duo to write this book. Together they have a very strong and complementing background, ranging from experiences in academics and government to green and strategy consulting. The result is a book that has the right balance of theory and practice. While many books on green business only focus on the bright side, Esty & Winston are more realistic. They admit that not every business policy leads to win-win situations and describe the main fallacies, therewith making ... Read More



Rating: 4 out of 5 stars - Solid Book / Good Content
I have revisited this book a number of times since I read it last year. It is a good resouce in understanding the benefits and dangers of going green.



Rating: 5 out of 5 stars - Must read
Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with green programs. Many examples of what worked and what didn't work.
Great reading!




 



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