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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Seeing What's Next: Using Theories of Innovation to Predict Industry Change List Price: $32.95 Amazon.com's Price: $21.75 You Save: $11.20 (34%)Prices subject to change. Availability: Usually ships in 10 to 13 days
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Binding: HardcoverDewey Decimal Number: 658.40355 EAN: 9781591391852 ISBN: 1591391857 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 312 Publication Date: 2004-05 Publisher: Harvard Business School Press Studio: Harvard Business School Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: A Framework for Predicting Industry Winners and Losers Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action. A unique, "outside-in" perspective on industry change, Seeing What's Next will help executives, analysts, and investors develop invaluable intuition into the future that matters to them. Average Rating:
 Rating:  - I don't knowWell, bought it based on reviews, tried to read it but now its taking the dust. I feel that the content is theorical and I am missing the practice behind. Or maybe it's not for me. I read the Blue Ocean, prefered it. A bit simplistic, which some make people doubt about its pertinance, but the tools inside are good. Rating:  - Book-End for Prahalad's Fortune at the BottomThe primary author's first two books were each sensational in their own way--.I was particularly gripped by his description of the throw-away camara as being unattractive to the high-end camara shops, but when adopted by grocery stores, led to the 90% of the non-consumers of high-end camaras getting into photography. The key: low-cost offering for the non-consumers introduced outside the incumbent arena. That is the heart of this new book, and the addition of two co-authors suggest ... Read More Rating: - Michael Porter of InnovationJust as Michael Porter is the authority on Strategy, Clayton Christensen has become the authority on Innovation. He has not only created a great business theory, he has created an institution that defines our modern understanding of disruptive innovation. The foundations of his business theory are unimpeachable and the illustrations of the theory across industries are appealing to professionals inside and outside the industry alike. In this book, Christensen's students expand on the theory ... Read More Rating:  - Seeing What's NextThis is certainly a worthwhile read. The concepts are a great mix of grounded theory and in depth information. There are no earth-shattering concepts, or get rich quick schemes, just sound strategy on how to analyze the industry leaders of the future. One concern that is not addressed is how to determine what will be a disruptive innovation and what will be a poor investment. He does encourage readers to look at nonconsumers, and create a product or service that this group would want to consume. However, ... Read More Rating: - One Book Too ManyChristensen's two earlier books ("The Innovator's Dilemma," and "The Innovator's Solution") provided great new insights into business history and strategic thinking. "Seeing What's Next" goes on to attempt to demonstrate implementation of these two books' insights, unfortunately with less than total success. Early in "Seeing What's Next," Christensen uses Dell Computer to illustrate the "Value Chain Evolution" theory's golden rule: Integrate to improve what is "not good enough" (speed, customization, ... Read More 
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