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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant List Price: $29.95 Amazon.com's Price: $20.75 You Save: $9.20 (31%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.802 EAN: 9781591396192 Edition: 1 ISBN: 1591396190 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 256 Publication Date: February 03, 2005 Publisher: Harvard Business School Press Studio: Harvard Business School Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management. Average Rating:
 Rating:  - Make your Blue Ocean. Get the Tools hear!This is one of those books that makes you sit back and say Wow every few pages. I have been involved in a business for a number of years and was in search of a book that might help us accelerate our growth. Blue Ocean strategy is one the best books I have read in my educational library for some time. It talks about how to take what you got (your business/organization) and re-invent it into something that is even better, making your company stronger within and giving the market place ... Read More Rating: - Nice framework, plenty of useful tools - but no silver bullet unless you bite itBlue Ocean Strategy is very popular book with over a million copies sold. The subtitle contains a lofty promise as is often the case with strategy books, presumably so they'd sell more. "Making the competition irrelevant" always sounds good. But despite the numerous copies sold and, one would assume, attempts at creating a "Blue Ocean" as the authors call markets with no competition, we still see quite a bit of competition in the world in most or all industries. So what gives? Is the promise overstated ... Read More Rating: - Framework to look for uncontested market space and breaking away from competitionW. Chan Kim is Professor of Strategy and International Management at INSEAD. Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management. This book was published in 2005 and consists of three parts, whereby each part consists of 2-to-5 chapters each. There is also a short preface and 3 proper appendices. The aim of the book is made clear in the preface: to make the formulation and execution of blue ocean strategy as systematic and actionable as competing in ... Read More Rating: - great book that introduces a whole new concept of marketingIts is a good book to read not only for marketing people but for anybody who is interested in looking at things from a new perspective. Rating: - Assumption BustingI have been paying attention to the work of Kim and Mauborgne, since they published their first articles in the Harvard Business Review. The thinking they have developed since those days, i.e. building a strategy canvas, accessing non-users of your company's products, and then devising a process to create a blue ocean strategy expand one's ability to apply their ideas. Building a strategy canvas, however, is a lot harder than it looks. I've tried, with varying levels of success. Discovering ... Read More 
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