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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )The Back of the Napkin: Solving Problems and Selling Ideas with Picturesby: Dan Roam  List Price: $24.95 Amazon.com's Price: $15.64 You Save: $9.31 (37%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 658.403 EAN: 9781591841999 ISBN: 1591841992 Label: Portfolio Hardcover Manufacturer: Portfolio Hardcover Number Of Items: 1 Number Of Pages: 288 Publication Date: March 13, 2008 Publisher: Portfolio Hardcover Studio: Portfolio Hardcover Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way. Average Rating:
 Rating:  - Stick figures can't quite sell it (insert sad face here)It's a cute book with a heart. Its novelty is eschewing computer-generated graphs in favor of good old fashioned stick figures. At one point, this nostalgia goes too far: the multivariate plot of the accounting software landscape needs visualization software. In fact, often. The book's case study unwittingly makes the anti-case for pictures; for several business challenges, a simple picture belies a situation that, in real life, would demand a deeper analysis. Does the book give "a ... Read More Rating:  - Good if you are new to this thinkingBeing a visual learner, this was preaching to the choir with little new to offer. A few good points. Not enough to purchase an entire book on. Although, if visual expression and explanation style is not your forte, it is a book that could be useful. Ergo, the rating of 3 falls between. A higher rank if you are new or relatively inexperienced. A lower rank if you are regular utilizers of visual mapping. Rating: - The book should have been napkin sizedOK, I'll admit it. I use the white board a lot. I thought this book would be a quick hit group of hints to make my life/verbiage/ideas more simple and clear. I found the book full of lists, like I'm going to be doing some free flowing idea presenting at a whiteboard and still remember some arcane 12 point list. I'd actually would have given it a 1 star rating, but I know there are some people this would be good for, someone possibly who isn't already jumping out of there chair and fighting for ... Read More Rating: - Inspiración y método de comunicación con dibujosDebo reconocer que lo revisé en 3 horas (rápido) pues no quiero atarme a una metodologÃa precisa de cómo transmitir mis ideas con esquemas y dibujos. Prefiero crear la mÃa para mis necesidades. Sin embargo le dirÃa al autor que no intente dar tantos ánimos a quienes dudan de su capacidad de dibujar. ¡Ellos no comprarán su libro en primer lugar! Le apostarÃa que quienes compran su libro lo hacen por que sienten que sà pueden. No pierda el tiempo y para una siguiente edición (¡¡por ... Read More Rating: - Great book for Process Modelers...Business diagrams are too often complex, difficult to understand and even harder to explain. The Back of the Napkin contains instruction and useful examples of how to get your message across simply and effectively. As a Business Process and Management Reporting Consultant, I have been recommending this book this year to the business modelers that I train. Business people love to "show their stuff" by displaying complicated process models and business diagrams, sometimes spending as long as ... Read More 
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