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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Rengen: The Rise of the Cultural Consumer - and What It Means to Your Businessby: Patricia Martin  List Price: $19.95 Amazon.com's Price: $13.57 You Save: $6.38 (32%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 306.30112 EAN: 9781598691344 ISBN: 1598691341 Label: Platinum Press Manufacturer: Platinum Press Number Of Items: 1 Number Of Pages: 256 Publication Date: June 28, 2007 Publisher: Platinum Press Studio: Platinum Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting-and a new set of imperatives, products, behaviors, and ambitions is emerging. RenGen looks at the factors giving rise to this huge economic, social, and cultural shift, including:
Average Rating:
 Rating:  - A fabulous new viewPatricia Martin weaves fantastic storytelling with right on evidence that something big is happening. With the recent stock market crash and economic insecurity, businesses need a new way to look at consumers. What Ms. Martin brings to the table is eerily on target, presenting a fresh perspective that expresses vital information about today's cultural consumer. RenGen is a must read for anyone who doesn't want to be left behind in this changing economy. I'm looking forward to her future writings ... Read More Rating:  - Deeply FlawedWould that it were true, but I'm afraid I'm in nearly total agreement with JimR's negative review from December 29, 2007. The book never makes its primary point that we're on the cusp of another renaissance, primarily because it fails to convincingly establish the clear precursors of such an historical shift. Like most marketeers, Ms. Martin over-claims, subtitling her second chapter "How a Renaissance Begins," and asserting there are five "immutable" preconditions to renaissance. However, ... Read More Rating:  - dull and obviousNot worth the time to read. The author seems to want to be seen as a futurist giving us a great insight into the current state of the world and the likely near future. However, the case that there is a significant renaissance happening today is never made, in part because the analysis of the precursors of the 1300 - 1600 renaissance period is so weak. If you already know that American's are aware of design and aesthetics today in part due to media and marketing, and that the internet is connecting people ... Read More Rating: - "Joe six-pack" is so overPatricia Martin has succinctly described the new age of the cultural consumer. The mass-market advertising aimed at "Joe Six-Pack" is largely going to be wasted, much like Joe. My take-away from this book is that the new mass-market is a mass of micro-markets. People's interests have splintered with the advent of the internet: there is so much more to explore, and they can explore faster. Companies that want to succeed will need to sponsor smaller and more focused cultural events, and reach ... Read More Rating: - Good news!What a treat to read a book predicting a positive future! Patricia Martin makes a very strong case for the creativity, energy and resilience of today's youth. She does an amazing and thorough job of documenting the arrival of the next renaissance. I'm recommending this book to a lot of people who can help make the RenGen happen. 
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