Grrrreat GIFT IDEAS!
PetPix PORTAL
Pawsitive FEEDBACK!
Gift CERTIFICATES?
|
The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Sway: The Irresistible Pull of Irrational Behaviorby: Ori Brafman  List Price: $26.95 Amazon.com's Price: $17.79 You Save: $9.16 (34%)Prices subject to change. Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Audio CDDewey Decimal Number: 155.92 EAN: 9781598876291 Edition: Unabridged Format: Audiobook, Unabridged ISBN: 1598876295 Label: HighBridge Company Manufacturer: HighBridge Company Number Of Items: 4 Publication Date: June 17, 2008 Publisher: HighBridge Company Studio: HighBridge Company Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do? Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course). Weaving together colorful stories— about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court—Sway tours the flip side of reason and points us toward a more rational life. Average Rating:
 Rating:  - Great little book!I could never understand why rational people made irrational decisions. After reading this book, I do. It's an easy read with practical examples to make it even easier. It's had a huge impact on the way I now look at behavior... including my own. Very worthwhile reading. Rating: - Brilliant and Lively Insights into Human BehaviorThis review of humans' irrational quirks reminded me pleasantly of Predictably Irrational, by Dan Ariely. Several of the examples overlap. Both works discuss the mechanisms in the human mind that substitute for reason - ways that our evolutionary history has apparently left us with some mental baggage that functions pretty well in some common circumstances, but badly in others. For example, why will people bid $200 for the right to buy a $20 bill? I found the writing clear and entertaining, ... Read More Rating: - Job Search Lessons From "Sway" By Ori and Rom BrafmanWho knew that financial compensation had the same effect on the brain as snorting a line of cocaine? After reading "Sway" you know this, as well as a number of other surprising facts. This must-read is subtitled The Irresistible Pull of Irrational Behavior. While it isn't a career coaching book its lessons are applicable to jobseekers: Hot dog company Nathan's couldn't get people to try their hot dogs so they paid doctors to eat it. If doctors liked it, then they must be okay for the common ... Read More Rating: - Quick read but very imformativeI thought it was a wonderful book. Pointed out mistakes I make in my own thinking and though I may not be able to change my thinking much, at least it was able to make me aware of some of the traps I may be falling into. Very good book. Rating: - Definitely swayed by SwayI have read some great books the past few months. One of these is Sway: The Irresistible Pull Of Irrational Behavior by Ori and Rom Brafman. Having loved The Starfish and the Spider, I was curious as to how SWAY would live up to its touted, will change the way you think about the way you think. Essentially SWAY is a book that seeks to identify the unseen forces that sway us in our decision making. What was fascinating is how vulnerable we all are to these psychological forces. What ... Read More 
|
||||
|
|
|
|
|
|
|||
