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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Public Relations Made Easy List Price: $19.95 Amazon.com's Price: $15.96 You Save: $3.99 (20%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 659.2 EAN: 9781599180786 Edition: 1 ISBN: 1599180782 Label: Entrepreneur Press Manufacturer: Entrepreneur Press Number Of Items: 1 Number Of Pages: 180 Publication Date: March 16, 2007 Publisher: Entrepreneur Press Studio: Entrepreneur Press Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: The Secrets to Snagging Media Attention Award-winning journalist Roscoe Barnes III pulls back the curtain to reveal what it takes to grab the attention of the news media. In his 20-year career, Barnes has reviewed thousands of press releases and conducted even more interviews. He draws on this expert knowledge to show you how to woo the press and stir up interest in your business and its products or services. Barnes reveals:
Forget hiring an expensive PR firm-learn how to generate thousands of dollars of free publicity on your own! Average Rating:
 Rating:  - a bit simplisticI have read most of this book, no real news, just basic simplistic stuff as far as I can tell. Most of the information is pretty self-evident unless you have absolutely no knowledge of PR or marketing at all. I have worked in marketing and sales most of my life and found that, although I had done no real "PR," this book (and probably all the others out there) aren't really telling you anything common sense wouldn't dictate. No "aha!" moments for me. Rating:  - Perfect for beginners, good refresher fo the experiencedI never took marketing or PR courses in college and now that I have my own business I see what a mistake I made! Public Relations Made Easy has been tremendously helpful in develop my marketing plan and in planning and creating press-releases etc. Not only is it perfect for beginners like me, I imagine that the conscise nature of the book and the easily referenced "Top 10 List" approach taken with each topic would make it a useful refresher for those with expericence in the field as well. 
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