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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Microtrends: The Small Forces Behind Tomorrow's Big Changes List Price: $39.98 Amazon.com's Price: $29.19 You Save: $10.79 (27%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: Audio CDDewey Decimal Number: 303.4973 EAN: 9781600240232 Edition: Unabridged Format: Audiobook, Large Print, Unabridged ISBN: 1600240232 Label: Hachette Audio Manufacturer: Hachette Audio Number Of Items: 10 Publication Date: September 05, 2007 Publisher: Hachette Audio Studio: Hachette Audio Related Items:
Browse for similar items by category: Click to Display Editorial Review: Product Description: Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world: SINGLE WOMEN BY CHOICE: Women aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes. SPLITTERS: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market. SUN HATERS: Environmentalists, skin cancer survivors, and parents concerned about the sun's impact on our health. PHILO-SEMITES: A growing number of people want to date Jewish men and women. CLASSICAL MUSIC DADS: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. MICROTRENDS highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis. (2007) Average Rating:
 Rating:  - greatGreat book. Bought it for my brother and before given it to him I couln't put it down. Very useful and interesting information Rating: - Very Interesting.... A Worthy ReadSociety is changing in ways that few people see or understand. The authors surmise that focusing only on major trends that reach a "Tipping Point" leads to missing other very relevant movements. A successful trend - one that can benefit society or help the economy - can start out relatively small; even with one percent of a group of people. It is very difficult to predict the future. Too often, future predictions are based on obvious trends and events. The "Microtrends" that exist, ... Read More Rating: - Small Shifts Lead to Big ChangeMicroTrends is a must read for entrepreneurs, executives and professionals. In business, change is not just the norm. It now is accelerating at an unprecedented speed. The small forces described in MicroTrends have gathered momentum and new opportunities have emerged. As Darwin's study of evolution tells us, survival and success goes not to the smartest species, but to the most adaptable. MicroTrends provides information about micro-niches and opportunities in work life, health and wellness, money ... Read More Rating: - Microtrends or Megatrends?We know that trends are forces that indicate us directions where we are heading to. As so, they shape the future of our society. The authors describe important microtrends for 21st century using numbers and statistics to spot them. Instead of claiming that our society is moving in a couple of big directions, the authors argue that America is moving in a hundred of small directions. The microtrends shown here are organized in groups by subjects; if you read them all, you'll be able ... Read More Rating: - Cross-section of Present-day AmericaMark Penn is amazing. Or rather, his method of using polls to track small trends among average American citizens is unreservedly uncanny. You will catch yourself saying, "Who would've thought...[complete the microtrend] would spell ___ for America?" As if identifying Soccer Moms wasn't an amazing enough feat for Penn, he now has identified 75 trends we should watch out for, that could really change America as we know it currently. I think one of the biggest microtrends I remember is Internet ... Read More 
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