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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )This Means This, This Means That: A User's Guide to Semioticsby: Sean Hall  Availability: Usually ships in 24 hours
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Binding: PaperbackDewey Decimal Number: 111 EAN: 9781856695213 ISBN: 1856695212 Label: Laurence King Publishers Manufacturer: Laurence King Publishers Number Of Items: 1 Number Of Pages: 176 Publication Date: October 04, 2007 Publisher: Laurence King Publishers Studio: Laurence King Publishers Related Items:
Editorial Review: Product Description: Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture. Average Rating:
 Rating:  - SemioticsSo far this book has not helped me in my semiotics class other than give me definitions to words I already knew or could find a better explanation of on the internet. Rating:  - Fun, intelligent and not alienated...I live in a photographic world: teach photography in the main art school in my city, work as a photo curator since God knows when, etc. And I have seen with horror how semiotics have become, starting from being a sistem of analisis to be the object of study instead of what it was analyzing in the begining. When that happens in photo, the ones first fascinated by the laws and the names -triad, Pearce- ended totally alienated incapable of producing just one single image... equivalent to blind, ... Read More 
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