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The Amazon Store at MillionDollarPetPix.com ( In association with Amazon.com )Predictably Irrational: The Hidden Forces That Shape Our Decisions (Unabridged)by: Dan Ariely  List Price: $34.95 Amazon.com's Price: $18.35 You Save: $16.60 (47%)Prices subject to change. Availability: Usually ships in 24 hours
Label: audible.com Manufacturer: audible.com Publisher: audible.com Studio: audible.com Related Items:
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When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. Average Rating:
 Rating:  - A must-read: No doubt about it!!!Predictably Irrational is one book that satisfies so many audiences that it is simply amazing, and it does an awesome job at that. Without delving into the research that Dan Ariely and his group of eminent researchers/friends have carried out - that would take away the fun of discovering some of the insights presented in the book - I must say that the book had great appeal for me as a business-person, as a family man & parent and as a person living in society at large. It has some very important ... Read More Rating: - why we do what we do - amazingA well written and engaging look at some "irrational" behaviors that turn out to be - who knew?!?! - a whole lot less randon than we thought. I may never look at a sale flyer, or even a resturant menu the same way again. Rating: - Very interesting bookThis book is for intelligent readers in finance or marketing fields. I belong to both groups and find it very useful for marketing ideas as well as my own financial decision making flaws. Human behaviour is an important component of economics which is often not given as much exposure as it deserves. I highly recommend this book. Rating: - Engaging, Well Written, and Great Food for ThoughtMy friend recommended this book to me and it turned out to be an absolutely great read. The basic premise of this book is that people do not act rationally and certainly not as the rational agents that one assumes in classical economics. Instead, we act in ways that would be considered "irrational" but are often quite consistent (hence the title). Mr. Ariely is a professor in Behavioral Economics in MIT so his case studies are tested through experiments conducted on various college ... Read More Rating: - Extremely InterestingThis book is extremely interesting and a quick read. I couldn't put it down. I do not have an economics or business background but I found the topic of behavioral economics to be very interesting. 
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